Simplify your marketing strategy management

Target specific audiences • Use prospect information to segment your target audience into meaningful profiles • Add and remove targets to meet your exact requirements • Import address lists

Run campaigns more efficiently  • Campaign window with all relevant information at your fingertips • Analyse campaign cost, resource usage, and return on investment (ROI) • Run campaigns using email, Web, fax, letter and telephone lists • Prospect data entered in Web questionnaires or campaign sites goes directly into system • Generate automatic follow-ups based on specific customer information

Share information between Marketing, Sales and Customer Service • Common repository for all of your sales and marketing collateral • Categorise sales and marketing materials for quick access (for example, product line, white papers, graphics, price lists and videos) • Access Web links, audio/video clips, presentations, and graphical software • Track competitor information and trends by launching competitor Web sites for review